Located behind a shopfront on the high street, the place has a civic function too as the comings and goings of children and parents bring life to the town centre. With retail generally in retreat in many outer London town centres, the nursery signifies a new type of public use that provides an important service close to home and sustains the high street as the vital public space that it has always been.
JKA worked closely with ME Postbranding to develop a visual identity and co-ordinated signage which reflet the nursery’s educational philosophy. The entrance area was carefully designed to negotiate safeguarding priorities around a shop front located right at the edge of the pavement. Shoe shelves, coat hooks and a buggy store are neatly tucked under a cosy new storytelling platform, while its guardrail of adopts the motifs of a castle and a family of friendly giants.